Pink Cherry
Campaign
OOH
Project Overview
Client: Pink Cherry
My Role: Art Director
Created With: Adobe Illustrator
Credits: AD: Alicia Sukhanan CW: Kali Caldwell ST: Lucas Bates
We created a nationalist response for Pink Cherry because of the recent tariffs from the US and the push for more Canadian-owned businesses. The billboards are placed in prominent Canadian areas based on what toys that city has bought the most of.
Design Solution
OOH around target areas
Ontario, Toronto - Sankofa Square
British Columbia, Vancouver - BC Place
Quebec, Montreal - Old Montreal
