Pink Cherry
Campaign
OOH
Pink Cherry - You're not you when you're horngry
Client: Pink Cherry
My Role: Art Director
Created With: Adobe Illustrator
Credits: AD: Alicia Sukhanan CW: Ceilidh Pate ST: Lucas Bates
This campaign was a rip-off of the highly loved Snickers campaign, "You're not you when you're hungry," as we found that it could apply to both situations. Two different versions were created, one more similar to the Snickers bar and another that is more Pink Cherry themed for legal reasons.
Packaging
Socials
Tinder
OOH
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Pink Cherry - Nationalistic Response
Client: Pink Cherry
My Role: Art Director
Created With: Adobe Illustrator
Credits: AD: Alicia Sukhanan CW: Kali Caldwell ST: Lucas Bates
We created a nationalist response for Pink Cherry because of the recent tariffs from the US and the push for more Canadian-owned businesses. The billboards are placed in prominent Canadian areas based on what toys that city has bought the most of.
OOH around target areas
Ontario, Toronto - Sankofa Square (formerly known as Dundas Square)
British Columbia, Vancouver - BC Place
Quebec, Montreal - Old Montreal
Temporary Logo Change
